In an industry built on numbers, many advisors focus conversations around returns, risk, and retirement. But the most enduring client relationships are built on something deeper: values.
Today’s clients—especially rising generations—expect their advisors to understand what they care about, not just how they invest. And with wealth increasingly tied to impact, it is no longer enough to optimize portfolios. Advisors who want to remain indispensable must also guide clients through purpose-driven planning.
Three Questions That Open the Door to Values-Aligned Giving
You do not need to be an expert in philanthropy to start a meaningful conversation. Here are three simple, powerful questions that shift the conversation from assets to aspirations:
“What causes or issues matter most to you or your family?”
This invites clients to reflect on their passions—without jumping straight into financial decisions.“Have you ever thought about how your wealth could reflect your personal values?”
This helps bridge the gap between money and meaning, and positions you as a partner in legacy planning.“Are there any organizations you already support that you would like to be more intentional about?”
This question grounds the conversation in familiar territory and opens the door to deeper involvement.
When asked at the right time—whether during a life transition, estate planning review, or new account conversation—these questions create connection and trust.
Donor-Advised Funds as a Tool for Values-Based Planning
Donor-Advised Funds are one of the most effective vehicles for turning values into action. They offer:
Flexibility to give over time, allowing clients to explore their passions without the pressure of choosing one organization.
Family involvement, by naming children or grandchildren as advisors or collaborators on giving decisions.
Anonymity or visibility, depending on the client’s preferences and comfort with public recognition.
Donor-Advised Funds can reflect a client’s deepest convictions—whether it is advancing faith-based work, supporting education access, or fighting climate change.
At UI Charitable, we have helped families build entire giving legacies around themes that span generations. And it often starts with one advisor asking the right question.
The Emotional ROI of Giving
Values-based philanthropy is not just about tax efficiency—it is about personal fulfillment and family connection. Studies consistently show that charitable giving increases happiness, fosters stronger family communication, and provides a sense of purpose—especially during life transitions.
As an advisor, helping clients align their money with their values isn’t just good planning—it is a gift of clarity, confidence, and legacy.
👉 Help Clients Discover What They Truly Care About
Download our Values Discovery Worksheet to guide client conversations around giving priorities, family legacy, and impact goals.
Let us know if you'd like to walk through the worksheet with a UI Charitable before your next client meeting.
